Cendekia — gamified math learning for Indonesian students

Maths practice is where a lot of students quietly give up — it feels like a chore long before it feels like progress. Cendekia is our answer: belajar jadi seru — learning made fun.

The idea

Cendekia is a Duolingo-style, gamified learning product for Indonesian students from SD to SMA, led by a friendly kancil mascot, Kia. The brand promise is fun learning — deliberately not tied to one subject — but the product starts with mathematics, covering both the standard curriculum and an olympiad track, then adds more subjects over time.

How we're building it

Web first, mobile later — so we can learn fast and cheaply at each step:

1. Landing & waitlist — a marketing site to validate real demand from parents.
2. The learning app as a PWA — to validate whether kids actually come back.
3. A native app (Expo) — reusing the shared logic, once the loop is proven.

The expensive, reusable parts — the learning logic, the content model, the design tokens — are written once as framework-agnostic TypeScript in a monorepo and shared across web and, later, mobile. Only the rendering layer gets rebuilt for native, so we don't pay to solve the same problem twice.

Status

In development, validating demand before scaling — building it the way we'd advise any founder to: test the riskiest assumption first, ship the smallest real thing, and let what we learn shape what comes next.